Most new generation students are spending hours each day on their smartphones and are not fans of emails at all. Colleges and universities are concluding that a strong campus mobile app strategy is essential not just for learning but for providing students with the resources they need and a brilliant campus experience. Student service and engagement apps are being introduced in institutions globally, which students can download to gain access to a wealth of information and resources related to their college life and a two-way connect with the campus staff. The level of student engagement that can be generated through features that encourage students to initiate exchanges with the institution through the mobile app would make a stronger case for student retention and success.

But once a campus-branded mobile app for students is made available, it has little value if students do not download and use it frequently. Building adoption with an inherently engaging app thus becomes a primary challenge for a successful mobile strategy on campus. Read More...