Personas in Higher Education
A Mobile App with Personalized Pathways for Student Engagement
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In recent years, the use of personas has become a common practice embraced by leading corporate marketers. Research shows 52 percent of marketers now use buyer personas, while an additional 28 percent expect to use them in the short term.
Personas represent the different user types or demographics that use a site, brand, or product in a similar fashion. Companies have found them to be very useful in identifying population segments with similar needs and preferences that can be addressed with targeted campaigns instead of carpet-bombing messages to wider groups.
The use of personas has recently been embraced in colleges and universities, providing colleges and universities new ways to improve the effectiveness of student communication and engagement initiatives. Read More...
Personas represent the different user types or demographics that use a site, brand, or product in a similar fashion. Companies have found them to be very useful in identifying population segments with similar needs and preferences that can be addressed with targeted campaigns instead of carpet-bombing messages to wider groups.
The use of personas has recently been embraced in colleges and universities, providing colleges and universities new ways to improve the effectiveness of student communication and engagement initiatives. Read More...