In recent years, the use of personas has become a common practice embraced by leading corporate marketers. Research shows 52 percent of marketers now use buyer personas, while an additional 28 percent expect to use them within the next two years.

Personas represent the different user types that might use a site, brand, or product similarly. Companies have found them to be very useful in identifying population segments with similar needs and preferences that can be addressed with targeted engagement campaigns.

The use of personas has recently been embraced in higher education, providing colleges and universities new ways to improve the effectiveness of student communications and engagement initiatives. Read More...